November 14th, 2007 7:29 AM by Ron Mastrodonato
CAN YOU REPEAT THAT?Real estate professionals should make every effort to meet their clients’ needs the first time around to increase the likelihood of working with them again down the road. After the transaction closes, associates should give clients a hand-written “thank you” note or modest gift to show appreciation for their business. Associates also should follow up with past clients, sending cards, calling them on the phone or making in-person visits to let them know they can call later for their future real estate needs. Additionally, they can drum up business by calling the past clients of associates who have long since left the company. However, it’s important that associates don’t take it personally if a previous client chooses a different person to represent them, instead taking note of things they could have done better or services the new associate offers that they do not.Source: Realty Times (10/19/07) Edwards, Ken© Copyright 2007 INFORMATION, INC. Bethesda, MD (301) 215-4688
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