Move My Realty - Real Estate News

FOCUS ON YOUR HOME PAGE

Real estate professionals need to take a close look at their Web site home pages to ensure they attract visitors' attention from the start. The home page should offer a teaser, something that prompts them to click further into the site. The site also should feature content for buyers, sellers, other agents and brokers, and local businesses so visitors can find useful information in one place. For instance, the site should have listings, sell-through statistics, rate calculators and community links. Additionally, agents should showcase their personalities and build credibility by sharing a little about themselves. Finally, they should freshen up their sites regularly by posting new content and changing headlines.

Source: RISMedia (07/21/08) Aleagha, Peyman
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