FOR STANDOUT LISTINGS

Real estate experts underscore the importance of digital photos and mobile phones in generating interest in property listings. Large photos - and plenty of them - are important for online listings, and Realtor.com has been designed to permit up to 25 photos per listing for an extra fee. Additionally, photo size has been increased by 140 percent. Move Inc. President Lorna Borenstein says, "Consumers tell us if they don't see multiple photos on a listing, they doubt the credibility of the Realtor." Experts note that the best photo should be shown first, contrary to the trend of displaying kitchen or bathroom pictures first. Borenstein points out that it also is important to post photos even of homes that are not in the best condition and to label them "fixer uppers." She adds that making sure listings can be viewed on smartphones is "critical for your business."

Source:
Inman News (07/24/08) Carter, Matt
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