SUCCESS TIPS

Despite weakness in the housing market, Realtors continue to close transactions. Real estate professionals have several strategies to weather the downturn, but most recognize a need to return to the basics of selling property. They look their best all the time, maintain a positive outlook about their local markets and place phone calls to secure new business. They talk about their jobs with anyone. Harold Martin of Keller Williams Realty in Florida, for instance, puts his nametag on slightly crooked and discusses real estate with whatever person lets him know to straighten it. Additionally, he added his picture to his business card, takes training courses and ensures that his contact database is updated. Most importantly, practitioners understand that building a client relationship based on trust is crucial and requires them to tell the truth about a particular home or market.

Source: Walton Sun (01/25/2008) Owen, Joyce
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